Visuals at Work: Why Images are Better than Text

Images are Better than Text

How do you learn best? If you’re like the majority of the population (that’s 65%), you’re a visual learner. Visual learners make connections between things they’ve learned and images in their minds. Images play a powerful role in their ability to retain, remember, and recall information. It’s the reason your professor uses a PowerPoint to keep you awake, or why modern language learning software integrates complementary visuals alongside text and sound. Images just work.

Social media marketers have known this for years. This has led to the rise of the infographic, and more and more video content being integrated into social media channels. Social media users have been found to share visuals 40% more than other types of content.

Without always realizing it, we have an emotional connection to visual content, as Mike Parkinson explains in his article on The Power of Visual Communication. Visuals trigger emotions, stimulate memories, and help us connect to one another. Emotions also happen to make the most powerful influence on our decisions.

Here are just a few more fast facts about the power of visuals:

  • 90% of the information we receive to our brains is visual
  • 93% of our communication is nonverbal
  • Visuals go immediately into our long-term memory
  • Presenters who use visual aids are 43% more effective in persuading audience members to action
  • People spend 100% more time on web pages with video content compared to pages without video
  • We remember 80% of what we see, and only 20% of what we read

Social media and advertisers aren’t the only industries that can benefit from a strong visual strategy. Internal communications managers who use visuals to share content with their employees through a tool like Foko might just see the benefit of increased engagement and improved, open communications across teams and divisions. Ever wonder why some people never seem to respond to your emails? In a world already overflowing with text, we tend to filter and forget what doesn’t catch our attention.

So why is the corporate world still so text-happy when it comes to internal communications? It’s the way things have always been done...not a great reason for resisting change. In the past, photo and video have been exponentially more expensive to produce, and reserved for professionals. That’s no longer the case. Now we’re all amateur photographers, with cameras in the palms of our hands. The time is right to make the switch over to visual communication.

Images are Better than Text